Juwuralo Alasooke

OUR STORY

Preserving Heritage, One Celebration at a Time

Juwuralo Alasooke is a UK-based traditional attire house making authentic Nigerian ceremonial dress accessible to the diaspora.

Boutique atelier displaying handwoven Aso Oke fabrics and coral bead accessories

Welcome

Our Mission

At Juwuralo Alasooke, our mission is to make the beauty and richness of Nigerian traditional fashion accessible to everyone through quality rentals and sales

We are committed to providing authentic Aso Oke, traditional outfits, and accessories with exceptional customer service

making it easy for our clients across the UK and beyond to celebrate their culture with elegance, confidence, and affordability.

  • 500+

    CELEBRATIONS DRESSED

  • 5

    HERITAGE COLLECTIONS

  • 48hr

    UK-WIDE DELIVERY

  • 100%

    ARTISAN SOURCED

Hands tying an elaborate gold and purple gele headwrap

WHAT WE STAND FOR

Our values

  • Authenticity first

    Every piece is sourced from trusted weavers and bead artisans in Nigeria — never mass-market imitations.

  • Personal styling

    We advise on colour, coordination and gele styling so your look feels considered, not rented.

  • Sustainable celebration

    Renting keeps heirloom-quality attire in circulation instead of worn once and stored away.

  • Family and community

    From couples to full bridal parties and children, we dress every generation for the occasion.

Ready to plan your look?

Browse the collections or speak to our styling team about your celebration.

OUR TEAM

  • Portrait of Omowunmi Michael-jegede, creative director of the styling team

    Omowunmi Michael-jegede

    Creative Director

  • Portrait of Lawal Olabode joshua, operations coordinator

    Lawal Olabode joshua

    OPERATIONS COORDINATOR

  • Portrait of Mabogunje Itunu Remilekun, procurement manager

    Mabogunje Itunu Remilekun

    PROCUREMENT MANAGER